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Life Skills Productions

powerful storytelling for positive change

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Case Study: It’s A Wonderful Life (1)

The Power of Story to Impact Long-Term Memory

Case Study: It’s A Wonderful Life

You would think that a film which American cinema icons, Frank Capra and Jimmy Stewart, considered their personal favorite would have been a certified box office success. However, for their film, It’s A Wonderful Life this was hardly the case. Released in 1946, the film barely recovered its cost, and was quickly forgotten. Yet, today it is considered an American film classic. Ranked #11 on AFI’s list of the 100 greatest American films, it has become a part of our cultures Christmas tradition. All this begs the question, how did this transformation happen? [...] more